Monday, November 15, 2010
Monday, November 8, 2010
Sunday, November 7, 2010
CRaZe has been busy!!
Hi All!
We have been so incredibly busy the past couple weeks! Here's what we've done so far:
10/16 CRaZe tailgate for USC v. Cal @ LA Coliseum
10/19 Breast Cancer Awareness event, ULV
10/26 Breast Cancer Awareness event, ULV
10/29 Trick-or-Treat with CR-Z, ULV
10/30 CRaZe tailgate for USC v. Oregon game @ LA Coliseum
11/5 CRaZe tailgate for Ducks v. Penguins NHL game @ Honda Center
11/6 ULV Homecoming fair and football game
Thank you to everyone who has shown up at these events to help team CRaZe and meet our awesome CR-Z!
If you'd like to get involved and haven't already or if you'd like to come out for another event here is our schedule of upcoming events:
11/13, 11/14 Join the CRaZe at Sierra Honda in Monrovia for a canned food drive, games, food and fun!
10am - 3pm
11/20, 11/21 Join the CRaZe at Sierra Honda in Monrovia for a canned food drive, games, food and fun!
10am - 3pm
PLEASE MAKE SURE YOU ARE KEEPING UP WITH THE CRaZE!!!
Facebook: Honda CRaZe
Twitter@HondaCRaZe
YouTube: The Honda CRaZe
Thanks again to everyone, please check out all of our event pics on Facebook! Will post more on here along with iTunes gift card winners!!
Love, Team CRaZe!!!
We have been so incredibly busy the past couple weeks! Here's what we've done so far:
10/16 CRaZe tailgate for USC v. Cal @ LA Coliseum
10/19 Breast Cancer Awareness event, ULV
10/26 Breast Cancer Awareness event, ULV
10/29 Trick-or-Treat with CR-Z, ULV
10/30 CRaZe tailgate for USC v. Oregon game @ LA Coliseum
11/5 CRaZe tailgate for Ducks v. Penguins NHL game @ Honda Center
11/6 ULV Homecoming fair and football game
Thank you to everyone who has shown up at these events to help team CRaZe and meet our awesome CR-Z!
If you'd like to get involved and haven't already or if you'd like to come out for another event here is our schedule of upcoming events:
11/13, 11/14 Join the CRaZe at Sierra Honda in Monrovia for a canned food drive, games, food and fun!
10am - 3pm
11/20, 11/21 Join the CRaZe at Sierra Honda in Monrovia for a canned food drive, games, food and fun!
10am - 3pm
PLEASE MAKE SURE YOU ARE KEEPING UP WITH THE CRaZE!!!
Facebook: Honda CRaZe
Twitter@HondaCRaZe
YouTube: The Honda CRaZe
Thanks again to everyone, please check out all of our event pics on Facebook! Will post more on here along with iTunes gift card winners!!
Love, Team CRaZe!!!
Thursday, November 4, 2010
La Verne students in the running for national acclaim
La Verne students in the running for national acclaim
By Erick Galindo Staff Writer
Posted: 11/04/2010 07:36:17 PM PDT
Seniors Melly Ramirez of La Puente, Stefanie Schmidt, a Silverton, Ore. native and Mark Wilson, a Santa Rosa native, submitted a proposal titled "Join the CRaZe" to meet Honda's challenge to design and execute an integrated six-week public relations campaign for the Honda CR-Z, a 2011 sport-hybrid coupe.
The proposed campaign is focused on creating a buzz for the vehicle using social media and hosting events meant to show off the car's fun side, according to Schmidt. The proposal was selected by Honda on Oct. 8 as one of 10 finalists in the nationwide challenge.
"We wanted to go outside the scope of the requirements," Schmidt said. "We knew there were different aspects we could emphasize that other hybrids do not have."
According to Ramirez, the initial requirements only specified the group use the hybrid in one public event, but the team decided it would showcase it in as many events as possible.
"We originally planned to do four events, but we realized we could do a lot more to generate buzz by doing more events," she added.
The proposal was originally part of an assignment in Professor Constance Rossum's integrated marketing communications class, who noted that the students
showed with this project that they are ready for a job in marketing.
"They have demonstrated clearly that they know how to listen to a client and come back with a successful project," Rossum said in a statement. As a top ten finalist, the team was given use of a Honda CR-Z until Nov. 22 to help implement the proposal. The team has until Dec. 1 to submit a powerpoint presentation of the progress it has made.
Three teams will then be selected to make final presentations Dec. 14 at American Honda's corporate headquarters in Torrance. Members of all three finalist teams will spend the Spring 2011 semester as Virtual Interns, participating in a series of public relations activities. The first place team will be invited to attend an April 2011 major product launch event in a major metropolitan city.
"To get the internship would be awesome," Wilson said. "It's nice to see hard work pay off with results."
But it hasn't been all work, Ramirez noted.
"It has been a lot of work and we have learned a great deal, but it has been so much fun," she said.
erick.galindo@sgvn.com
626-962-8811 begin_of_the_skype_highlighting 626-962-8811 end_of_the_skype_highlighting, ext. 2720
Read more: http://www.sgvtribune.com/ci_16525261?IADID=Search-www.sgvtribune.com-www.sgvtribune.com#ixzz14NtTc5YQ
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