Monday, November 15, 2010
Monday, November 8, 2010
Sunday, November 7, 2010
CRaZe has been busy!!
Hi All!
We have been so incredibly busy the past couple weeks! Here's what we've done so far:
10/16 CRaZe tailgate for USC v. Cal @ LA Coliseum
10/19 Breast Cancer Awareness event, ULV
10/26 Breast Cancer Awareness event, ULV
10/29 Trick-or-Treat with CR-Z, ULV
10/30 CRaZe tailgate for USC v. Oregon game @ LA Coliseum
11/5 CRaZe tailgate for Ducks v. Penguins NHL game @ Honda Center
11/6 ULV Homecoming fair and football game
Thank you to everyone who has shown up at these events to help team CRaZe and meet our awesome CR-Z!
If you'd like to get involved and haven't already or if you'd like to come out for another event here is our schedule of upcoming events:
11/13, 11/14 Join the CRaZe at Sierra Honda in Monrovia for a canned food drive, games, food and fun!
10am - 3pm
11/20, 11/21 Join the CRaZe at Sierra Honda in Monrovia for a canned food drive, games, food and fun!
10am - 3pm
PLEASE MAKE SURE YOU ARE KEEPING UP WITH THE CRaZE!!!
Facebook: Honda CRaZe
Twitter@HondaCRaZe
YouTube: The Honda CRaZe
Thanks again to everyone, please check out all of our event pics on Facebook! Will post more on here along with iTunes gift card winners!!
Love, Team CRaZe!!!
We have been so incredibly busy the past couple weeks! Here's what we've done so far:
10/16 CRaZe tailgate for USC v. Cal @ LA Coliseum
10/19 Breast Cancer Awareness event, ULV
10/26 Breast Cancer Awareness event, ULV
10/29 Trick-or-Treat with CR-Z, ULV
10/30 CRaZe tailgate for USC v. Oregon game @ LA Coliseum
11/5 CRaZe tailgate for Ducks v. Penguins NHL game @ Honda Center
11/6 ULV Homecoming fair and football game
Thank you to everyone who has shown up at these events to help team CRaZe and meet our awesome CR-Z!
If you'd like to get involved and haven't already or if you'd like to come out for another event here is our schedule of upcoming events:
11/13, 11/14 Join the CRaZe at Sierra Honda in Monrovia for a canned food drive, games, food and fun!
10am - 3pm
11/20, 11/21 Join the CRaZe at Sierra Honda in Monrovia for a canned food drive, games, food and fun!
10am - 3pm
PLEASE MAKE SURE YOU ARE KEEPING UP WITH THE CRaZE!!!
Facebook: Honda CRaZe
Twitter@HondaCRaZe
YouTube: The Honda CRaZe
Thanks again to everyone, please check out all of our event pics on Facebook! Will post more on here along with iTunes gift card winners!!
Love, Team CRaZe!!!
Thursday, November 4, 2010
La Verne students in the running for national acclaim
La Verne students in the running for national acclaim
By Erick Galindo Staff Writer
Posted: 11/04/2010 07:36:17 PM PDT
Seniors Melly Ramirez of La Puente, Stefanie Schmidt, a Silverton, Ore. native and Mark Wilson, a Santa Rosa native, submitted a proposal titled "Join the CRaZe" to meet Honda's challenge to design and execute an integrated six-week public relations campaign for the Honda CR-Z, a 2011 sport-hybrid coupe.
The proposed campaign is focused on creating a buzz for the vehicle using social media and hosting events meant to show off the car's fun side, according to Schmidt. The proposal was selected by Honda on Oct. 8 as one of 10 finalists in the nationwide challenge.
"We wanted to go outside the scope of the requirements," Schmidt said. "We knew there were different aspects we could emphasize that other hybrids do not have."
According to Ramirez, the initial requirements only specified the group use the hybrid in one public event, but the team decided it would showcase it in as many events as possible.
"We originally planned to do four events, but we realized we could do a lot more to generate buzz by doing more events," she added.
The proposal was originally part of an assignment in Professor Constance Rossum's integrated marketing communications class, who noted that the students
showed with this project that they are ready for a job in marketing.
"They have demonstrated clearly that they know how to listen to a client and come back with a successful project," Rossum said in a statement. As a top ten finalist, the team was given use of a Honda CR-Z until Nov. 22 to help implement the proposal. The team has until Dec. 1 to submit a powerpoint presentation of the progress it has made.
Three teams will then be selected to make final presentations Dec. 14 at American Honda's corporate headquarters in Torrance. Members of all three finalist teams will spend the Spring 2011 semester as Virtual Interns, participating in a series of public relations activities. The first place team will be invited to attend an April 2011 major product launch event in a major metropolitan city.
"To get the internship would be awesome," Wilson said. "It's nice to see hard work pay off with results."
But it hasn't been all work, Ramirez noted.
"It has been a lot of work and we have learned a great deal, but it has been so much fun," she said.
erick.galindo@sgvn.com
626-962-8811 begin_of_the_skype_highlighting 626-962-8811 end_of_the_skype_highlighting, ext. 2720
Read more: http://www.sgvtribune.com/ci_16525261?IADID=Search-www.sgvtribune.com-www.sgvtribune.com#ixzz14NtTc5YQ
Tuesday, October 26, 2010
Off to an awesome first couple weeks!!
Hi All!
Team CRaZe here, and we have been having a lot of fun getting to meet all of you and let you meet our CR-Z! So far we have had two awesome events (the Breast Cancer Awareness event and the USC v. Cal game)! This week is also jam packed with three events! Yes, we know we're a little CRaZy ;)
Come check us out:
Tuesday 10/26 at University of La Verne Campus Center to meet the CR-Z and spread Breast Cancer Awareness as well as raise some money for Breast Cancer! 11:30a.m. - 2p.m.
Friday 10/29 at University of La Verne Campus Center to "Trick-or-Treat with the CR-Z"! Come meet CR-Z get free candy and Monster energy drink and see CR-Z's awesome costume!! 11:30a.m. - 2p.m.
Saturday 10/30 at University of Southern California/LA Coliseum to tailgate with the CR-Z and watch USC Trojans take on the University of Oregon Ducks!! This will be an all day event from about 10:00a.m. - 4:00p.m.!
Also if you aren't following us on Facebook or Twitter yet please join the CRaZe!!
Facebook: Honda CRaZe
Twitter: @HondaCRaZe
We're also working on some awesome videos of the CR-Z for you guys this week, so check back!
-Team CRaZe
Team CRaZe here, and we have been having a lot of fun getting to meet all of you and let you meet our CR-Z! So far we have had two awesome events (the Breast Cancer Awareness event and the USC v. Cal game)! This week is also jam packed with three events! Yes, we know we're a little CRaZy ;)
Come check us out:
Tuesday 10/26 at University of La Verne Campus Center to meet the CR-Z and spread Breast Cancer Awareness as well as raise some money for Breast Cancer! 11:30a.m. - 2p.m.
Friday 10/29 at University of La Verne Campus Center to "Trick-or-Treat with the CR-Z"! Come meet CR-Z get free candy and Monster energy drink and see CR-Z's awesome costume!! 11:30a.m. - 2p.m.
Saturday 10/30 at University of Southern California/LA Coliseum to tailgate with the CR-Z and watch USC Trojans take on the University of Oregon Ducks!! This will be an all day event from about 10:00a.m. - 4:00p.m.!
Also if you aren't following us on Facebook or Twitter yet please join the CRaZe!!
Facebook: Honda CRaZe
Twitter: @HondaCRaZe
We're also working on some awesome videos of the CR-Z for you guys this week, so check back!
-Team CRaZe
Wednesday, October 13, 2010
CR-Z to Tailgate @ USC v. Cal Football Game - Saturday October 16
Hi All!
Our CR-Z arrived on Monday and it is such a blast to drive. We have been having a lot of fun driving it, taking pictures of it and becoming more familiar with it!!!
If you haven't gotten a chance to "meet the CR-Z" yet we will be on the ULV campus in front of the Campus Center M-F, and also this Saturday we are going to the USC v. Cal football game at the Coliseum in Los Angeles! Come hang out and tailgate with the CR-Z : ) We will have music, fun, food and a raffle for cool prizes!!!
Our CR-Z arrived on Monday and it is such a blast to drive. We have been having a lot of fun driving it, taking pictures of it and becoming more familiar with it!!!
If you haven't gotten a chance to "meet the CR-Z" yet we will be on the ULV campus in front of the Campus Center M-F, and also this Saturday we are going to the USC v. Cal football game at the Coliseum in Los Angeles! Come hang out and tailgate with the CR-Z : ) We will have music, fun, food and a raffle for cool prizes!!!
Monday, October 11, 2010
CR-Z Comes to University of La Verne!!
Come meet the all new Honda CR-Z sport hybrid tomorrow as it arrives at the University of La Verne campus between 2-4pm for the 6 week CRaZe campaign! The car will be delivered on the ULV campus near the intersection of 2nd and D street!
Join the CRaZe!!!!!
Follow us on Twitter (@HondaCRaZe)
AND
"Like" us on Facebook:
http://www.facebook.com/pages/Honda-CRaZe/101324689933855?v=photos&ref=mf#!/pages/Honda-CRaZe/101324689933855
Join the CRaZe!!!!!
Follow us on Twitter (@HondaCRaZe)
AND
"Like" us on Facebook:
http://www.facebook.com/pages/Honda-CRaZe/101324689933855?v=photos&ref=mf#!/pages/Honda-CRaZe/101324689933855
Meet Team CRaZe!!
The Honda CRaZe team is composed of three University of La Verne undergraduate business students - Melly Ramirez, Stefanie Schmidt, and Mark Wilson.
We are currently competing against nine other collegiate teams in the US in the Honda CR-Z Media Challenge to design and execute an integrated six week PR campaign for the Honda CR-Z.
Between the dates of October 11 - November 22, 2010 we will be executing our campaign which includes many fun and exciting events featuring our very own CR-Z! "Like" our page to follow our campaign and what we do!
We are currently competing against nine other collegiate teams in the US in the Honda CR-Z Media Challenge to design and execute an integrated six week PR campaign for the Honda CR-Z.
Between the dates of October 11 - November 22, 2010 we will be executing our campaign which includes many fun and exciting events featuring our very own CR-Z! "Like" our page to follow our campaign and what we do!
Join the CRaZe for the all new Honda CR-Z sport hybrid!!
The all new 2011 Honda CR-Z sport hybrid coupe introduces sleek styling and sporty handling to the hybrid segment. It is the first hybrid designed to maximize style and fun in addition to efficiency and economy!
The two-passenger CR-Z introduces a new three-mode drive system that allows the driver to select between Sport, Econ, and Normal driving modes, for maximum efficiency and performance!
The CR-Z is offered with either a continuously variable automatic transmission which gets fuel economy of 39 mpg on the highway and 35 mpg in the city OR the 6-speed manual transmission, tuned for better performance, which gets fuel economy of 37 mpg on the highway and 31 mpg in the city!
The CR-Z is competitively priced starting at $19,200- making it one of the most affordable hybrids available- Join the CRaZe for one today!!
The two-passenger CR-Z introduces a new three-mode drive system that allows the driver to select between Sport, Econ, and Normal driving modes, for maximum efficiency and performance!
The CR-Z is offered with either a continuously variable automatic transmission which gets fuel economy of 39 mpg on the highway and 35 mpg in the city OR the 6-speed manual transmission, tuned for better performance, which gets fuel economy of 37 mpg on the highway and 31 mpg in the city!
The CR-Z is competitively priced starting at $19,200- making it one of the most affordable hybrids available- Join the CRaZe for one today!!
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